Your message on the move.

Wow! I just finished a training in the newest methods of mobile marketing. First, can I say that I continue to floored by the capabilities that we have at our finger tips. Secondly, this kind of learning and helping put into practice is what makes my job so exciting.

There are about 7 billion people in the world and there are 4.6 billion cell phone subscriptions as of April 2010 and expected to reach 5 billion by the end of this year. That's a lot of people, and a lot of people with phones. 25% of the people using Facebook (as of April 2010) are doing so from their mobile phones. An extraordinary number of people do use social media and internet browsing on their mobile phones. According to Kim Dushinski, a thought leader in mobile marketing, says that 75% of us sleep with our phones next to us at night. I'm not sure if that is cool or pathetic. Needless to say, mobile phones are the tool people are using to communicate and acccess information. I like this idea because unlike web advertising- mobile marketing is opt in only- meaning they have to want to participate and receive communications from you. This requires that mobile communication has to be relevant and really, really helpful to folks or they opt out. This movement will really push communications staff to be relevant, relational and real.

Here are the top to-do's for companies both for-profit and non-profit in the mobile marketing world:

1. Be sure you send text emails (not pdf or flash) so that people can read them on their phones

2. Start your mobile presence by creating a mobile version of your website for those who are out and about to access your most important information. Wordpress has a free plugin. A mobile website builder suggested is Mofusepremium.com.

3. Use social media sites text options to be able for folks to get text updates of your status if they want them.

4. To start a mobile text campaign and grow a SMS (text) message "mailing list," you need to create a campaign with a "magnetic offer" or contest to encourage people to opt in to your list, lease a text number, hire a consultant who is the negociator with the phone companies and runs the campaign for you.

That should get you started. I have another demo tomorrow. So call me if you want to start planning how to reach your audience via mobile. Fun stuff.

Promotional Pricing on Mini-Videos for Web Delivery

Move your message on the web! Build your business by meeting your audience where they are with an engaging visual message.

Package One: $2000

• Web video segments 30 seconds – 2 minutes (recommended lengths)
• In-studio or on-location half day
• Client provides fully finished and approved script
• Web delivery
• Discount for multiple videos

Package Two: $3000

• Includes Package One plus our expertise in message development and scriptwriting

Package Three: $4500

• Includes Package Two plus up to 4 hours of additional post-production effects/animation

Anything is possible! Give us a shout to talk more about options and choices to move your message. We can help you design video or audio podscasts for training, sales and instruction and anything else you can think of (almost).