We are gearing up for our annual presence at ALDE National Conference, (The Association for Lutheran Development Executives) in Indianapolis IN next week. We are going all out with the racing theme, of course we are bringing remote control race cars and building a track for folks to navigate. The theme for us is “Driving Your Message Home.” The most important part of messaging for Nonprofit fundraising is, of course, that it resonates with the donor. A compelling message should be created and shared, but it only works if it is built to compel the donor, not the organization or its employees.
For so many of our clients, we are brought in to help create messages, stories and compelling images for fundraising. It’s our job to get out of the way of the story of the impact and let it have it’s way with donor hearts. That’s the key to driving the message home.
If you’re going to be at ALDE February 8-11, stop by booth #9 and race our Remote Control cars, chat with us and have some fun. We work hard to make messages work for our clients and advance their mission and it shows.
See you at the Races!